Brand Identity Style Guide
Socials & Community
About Beaver Studio
Beaver Studio® is a multidisciplinary design practice focused on brand strategy, scalable identity systems, website design, and modern Framer engineering.
This living guide defines our visual standards, voice, typographic ladder, and digital application guidelines across platforms.
Brand Guidelines Directory
Directory of brand standards, design tokens, and production assets.
Beaver Studio®·Visual Identity Specimen
Stockholm / Global·2026
Logo Lockup
Beaver Studio®
Logo Variations
Typography — ZT Nature Variable
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (!?#$%)
The beaver fixed my jam-packed box
With swift, cozy lumber.
Strategy, Brand Guidelines & Framer Development
Weight Range100 — 900 Variable
Light 300Regular 400Bold 700Black 900
Leading: 80–90%Tracking: -4% to -3%
Color System — Core Palette
Charcoal & White#262626 / #FFFFFF
100
80
60
40
20
Soft Lavender Accent#9D7EFC
900
700
500
300
100
HEX #262626RGB: 38, 38, 38
HEX #9D7EFCRGB: 157, 126, 252
Standard: 15.8:1 AAAAccent: 7.8:1 AAA
Meet the Beaver Studio Characters
Custom character suite representing our design, engineering, strategy, and art direction pillars.
Beaver Red
Strategy Lead
Beaver Purple
Design Systems
Beaver Blue
Tech & Code
Beaver Teal
Art Direction