Primary Colors
Beaver Studio's visual identity relies on a high-contrast palette of Beaver Purple, Carbon Fiber, and Pure White.
Each shade represents depth and tangibility — ensuring clarity, contrast, and visual rhythm across strategy, brand identity, website design, and Framer development. It is bold, minimal, and instantly recognizable.
Full 11-Step Tonal Scales (50 – 950)
Pantone Specs
Official Pantone, RGB, and CMYK color matching profiles for cross-platform visual consistency.
Type & Color
Strong colour contrast is essential for legibility and accessibility in typography. Always ensure there is sufficient distinction between the text and its background.
Our colour combinations are intentionally complementary, bold, and accessible. They were designed to work together, so they should be used as intended.
Logo & Color
Always ensure there is enough contrast between identity elements and background. On dark colors, use identity elements primarily in light colors; on light colors, use them in dark colors.
Color Misuse Rules
Do not diminish the value of color in the brand. Avoid the following uses.
Never use neon, primary red, or unapproved hues outside brand tokens.
Only flat solid color fills are permitted across identity surfaces.
Ensure all typography satisfies WCAG AA/AAA contrast ratios.
Never color individual words or letters in rainbow/multi-color hues.
Never alter the primary purple avatar mark color fill.
Do not place logo on bright yellow or unapproved background colors.