Typeface
ZT Nature is the primary typeface for our brand. It is used for all headlines and selected sub headlines to keep our typographic voice consistent.
ZT Nature is a modern sans serif that combines geometric precision with an organic sense of rhythm. Developed to function across strategy, brand guidelines, website design, and Framer development, it offers clarity, neutrality, and adaptability without losing its unique character. Designed for designers who value consistency and flexibility, ZT Nature serves as a reliable typographic tool for contemporary communication.
Weights in use
The beaver fixed my
jam-packed box with
swift, cozy lumber.
Line Spacing
Heading
80% – 90%
or multiply font size by 0.8 – 0.9
Beavers build dams that you can see from space.
Subheading
100% – 110%
or multiply font size by 1.0 – 1.1
Beavers don’t just build homes, they redesign ecosystems.
Body
130% – 150%
or multiply font size by 1.3 – 1.5
Beaver engineering actually prevents droughts and wildfires. Beaver wetlands store water, recharge groundwater, and keep areas moist. In some places, humans are reintroducing beavers as a climate solution. Tiny eco-engineers.
Letter Spacing
Heading
-4% – -3%
or multiply font size by 0.03 – 0.04
ex – font size – 200px × 0.04 = -8px
Subheading
-2%
or multiply font size by 0.02
ex – font size – 160px × 0.02 = -3.2px
Subheading
Body
0% or 0px
Body
ZT Nature Interactive Workbench
The beaver fixed my jam-packed box with swift, cozy lumber.
Typography Misuse Rules
Do not diminish our brand typography. Avoid the following treatments.
Always two
steps ahead.
Line height collapsing or overlapping text lines.
Always two steps ahead.
Over-expanding tracking or breaking word shape cohesion.
Always two steps ahead.
Substituting ZT Nature with serif or unapproved system fonts.